WALL
From the end of the 1950s to the mid-60s, Scheier worked for TV Record. He photographed personalities, music shows, and the station’s soap operas. He documented shows by international artists such as Johnnie Ray, Roy Hamilton, Nat King Cole, Sammy Davis Jr., Cab Calloway, Ella Fitzgerald, Sarah Vaughan, Brenda Lee, Domenico Modugno, Caterina Valente and Yma Sumac. The resulting images were published in albums printed on photographic paper, with a visual narrative flow that showed the arrival of the artist, the audience, backstage and the best moments of the show. Both the photographs and the layout of the albums, with borderless, sequential images, show that the photojournalism model adopted by the magazine O Cruzeiro remained a central reference for Scheier.
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Sammy Davis Jr., Will Mastin Trio, TV Record, São Paulo, 1960
PHOTOGRAPH ON PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION
SHOWCASE
N1
Ray Charles, TV Excelsior, São Paulo, 1963
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION
N2
Domenico Modugno, TV Record, São Paulo, 1959
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION
N3
Woody Herman e seus astros mundiais do jazz [Woody Herman and His World Jazz Stars], TV Record, São Paulo, 1958
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION
N4
Dr. Jivago [Dr Zhivago], TV Record, São Paulo, 1959
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION