Showcase G
Text 8
Scheier printed all his professional and family photo albums on photographic paper. The layout followed the model adopted by modern illustrated magazines, such as O Cruzeiro, Vu and Life, interspersing sequences of images with larger photos, combining middle distance shots with detailed images, creating a visual narrative that was dynamic and cinematic.
The album on the left is a portfolio that presents a broad overview of the services offered by the Foto Studio Peter Scheier. A look at the photographic services available at the time shows that the market still lacked specialists, which is reflected in the careers of Scheier and other foreign professionals who settled in São Paulo in the first half of the 20th century, such as Werner Haberkorn and Theodor Preising, among others.
Text 9
At the beginning of the 1950s, Scheier started working with industrial photography, continuing to work in the area for the following decades. Amongst his customers were companies such as Ultragaz, Klabin, Rhodia, Volkswagen, Labortherapica, Bimetal, Estrela, Nestlé, Johnson & Johnson, Metal Leve, Usafarma, Coldex, Metallurgical Barbará and Aço Villares. His industrial photos were taken with the same technical rigor and techniques used in his architectural photography. In the interior shots, Scheier features workers in their work environments, giving a documentary feeling to his work.
Showcase G – Captions
G1
Peter Scheier. Fotos [Photos], undated
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION
G2
Peter Scheier, c. 1951.
Models Getting Ready for Fashion Show at MASP, 1951
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION
G3
Visit by President Getúlio Vargas to the Belfruta Farm, Campos do Jordão, São Paulo, 1951
PHOTOGRAPH ON PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION
G4
Rhodia Factory, Campinas, São Paulo, undated
PHOTOGRAPH ON PAPER, GELATIN AND SILVER. PRINTED IN 2019.
INSTITUTO MOREIRA SALLES COLLECTION
G5
Klabin Monte Alegre Paper Factory, Telêmaco Borba, Paraná, c. 1952
PHOTOGRAPH ON PAPER, GELATIN AND SILVER. PRINTED IN 2019.
INSTITUTO MOREIRA SALLES COLLECTION
G6
Companhia Brasileira de Fiação e Tecelagem de Juta (Jute Mill), Manaus, 1955
PHOTOGRAPH ON PAPER, GELATIN AND SILVER. PRINTED IN 2019.
INSTITUTO MOREIRA SALLES COLLECTION
G7
Klabin Monte Alegre Paper Factory, Telêmaco Borba, Paraná, c. 1952
PHOTOGRAPH ON PAPER, GELATIN AND SILVER. PRINTED IN 2019.
INSTITUTO MOREIRA SALLES COLLECTION
G8
Volkswagen Factory, São Paulo, 1954
PHOTOGRAPH ON PAPER, GELATIN AND SILVER. PRINTED IN 2019.
INSTITUTO MOREIRA SALLES COLLECTION
G9
Rhodia Factory, Campinas, São Paulo, undated
PHOTOGRAPH ON PAPER, GELATIN AND SILVER. PRINTED IN 2019.
INSTITUTO MOREIRA SALLES COLLECTION
G10
Volkswagen Factory, São Paulo, 1954
PHOTOGRAPH ON PAPER, GELATIN AND SILVER. PRINTED IN 2019.
INSTITUTO MOREIRA SALLES COLLECTION
G11
Ultragaz, São Paulo Metropolitan Region, c. 1952
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
PRIVATE COLLECTION
Albums
Showcase H
Text 10
Scheier gave the album A Picture Book for Tomy’s Birthday and Start in Photography (1958) to his son Thomas as a birthday present when he turned 16. In it, as well as images of his son with his camera in hand, Peter Scheier included examples of his own work in photojournalism and architectural photography, as well as portraits of public figures. The examples demonstrate technical challenges, such as photographs of white or very reflective surfaces, backlighting, and images of people on the move. They also illustrate Peter Scheier’s thoughts on what makes a good photograph, both technically and expressively.
Photos of Thomas’ mother, Gertrude Willheim and sister, Bettina Scheier, give the feeling of a family chronicle as Thomas Scheier entered into the world of photography. Years later, Thomas became a professional photographer.
Showcase H – Captions
H1
Manaus on the Amazon-River, Brazil, c. 1955
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
RUBENS FERNANDES JUNIOR COLLECTION
H2
Album of Contact Prints, Trip to Bahia, c. 1958
PHOTOGRAPHS ON PAPER, GELATIN SILVER, GLUED ONTO BOND PAPER. VINTAGE PRINT.
INSTITUTO PETER SCHEIER COLLECTION
H3/H4/H5/H6
Bahia, c. 1958
PHOTOGRAPH ON PAPER, GELATIN AND SILVER. PRINTED IN 2019.
INSTITUTO MOREIRA SALLES COLLECTION
H7
Bahia…, 1958
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION
H8
Sommerreise Europa [Summer Holidays Europe], 1959
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO PETER SCHEIER COLLECTION
H9
Thomas and Bettina Scheier, undated
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO PETER SCHEIER COLLECTION
H10
Thomaz und Betti Raizen nach Rio de Janeiro, 1951
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION
H11
Untitled, 1955
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION
H12
A Picture Book for Tomy’s Birthday and Start in Photography, 1958
ALBUM ON PHOTOGRAPHIC PAPER, GELATIN AND SILVER. VINTAGE PRINT.
INSTITUTO MOREIRA SALLES COLLECTION